Built by retail operators, for retail operators
We started Kelkoo because we kept seeing the same gap: brilliant retail brands paired with agencies that could not connect their work to commercial outcomes. So we built the partner we wished we had.
A practitioner-led firm with one obsession
Kelkoo was founded in 2014 by a small group of senior in-house operators who had spent the prior decade running paid media, retail media, and commercial teams inside high-growth retailers and global brand groups.
We were tired of an industry that confused activity with impact, that hid behind black-box reporting, and that staffed accounts with people who had never owned a P&L. We started Kelkoo as the antidote: senior, transparent, and accountable to the metrics that actually move the business.
Today we partner with retailers, e-commerce brands, and selected agencies across North America, Europe, and Asia-Pacific — operating as an extension of their commercial team rather than an external vendor.
To make performance marketing measurably honest again
We believe modern retail leaders deserve a partner who treats marketing as the financial discipline it has become — and who has the operational seniority to back it up.
Five principles that shape the work
Outcome over activity
Every brief, every report, every meeting begins with the commercial outcome. Activity is only relevant insofar as it serves it.
Seniority on every account
The people who win the work are the people who do the work. No bait-and-switch staffing, no junior-led delivery.
Transparency by default
You own the accounts, the data, and the playbooks. We show our working — the wins and the misses — every week.
Discipline over fashion
We resist trend chasing. Channel diversification, creative testing, and measurement rigour have built more brands than any new platform ever has.
Long horizons, fast loops
We plan in years, ship in days, and learn weekly. The combination is what compounds into category-leading performance.
Care for the craft
We hire and develop people who genuinely love this work. The standard for quality is set by them, not by a process document.
The principals you'll actually work with
The Kelkoo leadership team remains directly involved in every major engagement — by design, not by exception.
What it actually means to engage Kelkoo
You own everything
Accounts, data, creative assets, documentation — all of it sits in your name. We are partners, not gatekeepers.
Predictable commercial models
Fixed-fee, performance-linked, and hybrid arrangements — structured to align our incentives with your outcomes.
Operational rigour
Weekly cadence, monthly business reviews, quarterly strategy sessions. Documented playbooks, clear ownership, accountable timelines.
Capability transfer, not lock-in
We are happy to upskill your in-house team. Many of our longest engagements began as transformational programmes that left the client stronger.
Want to meet the team?
The fastest way to know whether Kelkoo is the right fit is a conversation with one of our principals. We will be candid about what we can — and cannot — help with.