Client Outcomes

Real engagements. Real numbers.

A selection of Kelkoo client work across categories and geographies — each presented honestly, with the challenge we inherited, the approach we took, and the measurable result it produced.

Home & Living

Marbella Living: scaling profitable revenue 3.4× in 11 months

A direct-to-consumer outdoor furniture brand operating across the United States, United Kingdom, and Germany.

Challenge

Marbella's paid programme had stalled. Three separate agencies were running Meta, Google, and Amazon in isolation, each chasing a different KPI. Blended ROAS was declining, and growth had flatlined despite a healthy product launch pipeline.

Approach

We consolidated all paid media under one operating model, rebuilt the measurement stack with server-side tracking, and launched a structured creative testing programme. Bidding was restructured around contribution margin per SKU, with seasonal forecasting feeding into pacing.

Result

Inside 11 months, paid revenue grew 3.4× and contribution margin grew 2.7× — even as we expanded into a new product category and a fourth market.

+247% Revenue from paid channels
4.6× Blended return on ad spend
-29% Customer acquisition cost
Outdoor Apparel

Northvale&Co: rebuilding marketplace presence to cut blended CAC

A heritage outdoor apparel brand selling globally, with significant revenue concentration on Amazon US and Amazon UK.

Challenge

Amazon TACoS had crept above 18%, and organic ranking was eroding due to a fragmented brand store and inconsistent listing quality. Search advertising on Google was over-indexed on branded terms, masking weak prospecting performance.

Approach

We rebuilt the Amazon brand store and category architecture, restructured Sponsored Brands and Display, and rebalanced Google budgets toward non-brand prospecting. Cross-channel measurement was redesigned to read incremental, not last-click.

Result

Blended CAC fell 38% in two quarters while marketplace organic visibility improved across the top 40 priority terms. Total revenue grew 22% with no increase in net media investment.

-38% Blended CAC
+22% Total revenue
9.4% Final TACoS (was 18.1%)
Beauty & Personal Care

Loomwell: a measurement-first launch into four new markets

A premium clean beauty brand expanding from a US-only footprint into Canada, the United Kingdom, France, and Australia.

Challenge

Loomwell needed to enter four geographies inside a single planning year, with an investor mandate to prove unit economics in each market before doubling down. The internal team lacked international media experience and a localised measurement stack.

Approach

We built a market-by-market opportunity model, designed a phased launch sequence, and stood up localised paid acquisition across Meta, TikTok, and Google. Geo-lift testing was embedded from week one, allowing us to read true incrementality by market.

Result

All four markets reached profitable unit economics within their first three months. The Australian market exceeded the US benchmark on contribution margin within six months of launch.

4.1× Average ROAS across new markets
11 wks Median time to break-even
+34% Group revenue, year one
Specialty Food & Beverage

Bramberry: turning trapped traffic into a 41% conversion uplift

A premium specialty food retailer with strong brand awareness and high category traffic, but plateauing on-site conversion.

Challenge

Bramberry was paying competitive prices for high-quality traffic, but conversion had stagnated for six consecutive quarters. The internal team suspected the checkout, but had no structured experimentation programme to prove it.

Approach

We ran a six-week diagnostic across analytics, session replay, and on-site research, then launched a 90-day experimentation roadmap focused on the PDP, checkout, and gifting journeys. Each test was statistically validated and rolled into production weekly.

Result

Conversion rate lifted 41% over the programme. Average order value grew 18% as gifting and bundling tests rolled into core experience. Paid media ROAS lifted in parallel without changing media spend.

+41% Site-wide conversion rate
+18% Average order value
+27% Revenue per session
B2B Distribution

Hexford Trade Supply: bringing performance discipline to a B2B catalogue

A regional industrial supply distributor serving mid-market trade customers across North America with a 40,000-SKU catalogue.

Challenge

Hexford's growth had historically come from outbound sales. Digital was treated as an order-taking channel, with limited paid investment and no structured organic strategy. New competitors were taking share from below on long-tail queries.

Approach

We rebuilt the SKU taxonomy, launched a programmatic SEO programme over the long-tail catalogue, and introduced a tightly governed paid search account targeting high-intent commercial queries. Sales-qualified lead reporting was wired into the CRM for true closed-loop attribution.

Result

Inside 14 months, digital became Hexford's largest single source of new trade accounts. Cost per qualified lead dropped to a third of the outbound benchmark.

+186% Organic non-brand sessions
-67% Cost per qualified lead
+1,240 New trade accounts (year one)

Could your story sit on this page next year?

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