Privacy Policy
This document describes how Kelkoo (the "Company", "we", or "us") collects, uses, shares, and protects personal information.
Last updated: 1 April 2026. This is a fictional placeholder document for design purposes only and does not constitute legal advice.
1. Who we are
Kelkoo is a performance marketing firm headquartered at the registered office listed in the footer of this site. We provide strategic, media, and analytics services to retailers, e-commerce brands, and selected agency partners.
2. Information we collect
We collect information in three principal ways:
- Information you provide directly — when you complete a contact form, request a proposal, subscribe to insights, or correspond with us. This typically includes your name, work email, company, role, and the content of your message.
- Information collected automatically — when you visit our website, we automatically collect technical information such as IP address, browser type, device type, referring URL, and pages viewed, via cookies and similar technologies.
- Information from third parties — including business contact databases, social media profiles you make publicly available, and our marketing or analytics service providers.
3. Why we use your information
We process personal information for the following purposes:
- Responding to enquiries, providing proposals, and servicing client engagements.
- Sending business communications, insights, and event invitations where lawful and where you have not opted out.
- Improving the security, performance, and user experience of our website.
- Meeting our legal, regulatory, and contractual obligations.
4. Legal bases for processing
Where applicable law (including GDPR or UK GDPR) requires a lawful basis, we rely on one or more of: performance of a contract, our legitimate business interests, your consent, and compliance with legal obligations.
5. How we share information
We do not sell personal information. We may share it with:
- Trusted service providers (for example, hosting, email delivery, CRM, analytics) acting on our written instructions.
- Professional advisors such as legal counsel, auditors, and insurers.
- Authorities or third parties where required by law, court order, or to protect our rights or those of others.
- A successor entity in the context of a corporate restructuring, merger, or sale of assets.
6. International transfers
Some of our service providers process information outside your country of residence. Where required, we put in place appropriate safeguards such as standard contractual clauses to protect international transfers.
7. How long we retain information
We retain personal information only for as long as necessary for the purposes described above, or as required by applicable law. Typical retention periods are summarised below.
| Information type | Typical retention |
|---|---|
| Sales and prospect enquiries | 24 months from last interaction |
| Client engagement records | 7 years from end of engagement |
| Newsletter subscriptions | Until you unsubscribe |
| Website analytics (aggregated) | 26 months |
8. Your rights
Depending on your location, you may have the right to access, correct, delete, restrict, or object to the processing of your personal information, and to data portability. You may also withdraw consent at any time where processing is based on consent. To exercise these rights, please contact us using the details in the footer.
9. Security
We maintain technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, or destruction. No system is perfectly secure, but we take this responsibility seriously.
10. Cookies
For details about how we use cookies and similar technologies, please see our Cookie Policy.
11. Children
Our services are intended for business audiences and are not directed at children under 16. We do not knowingly collect personal information from children.
12. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent change. Material changes will be communicated via this page or directly to subscribers where appropriate.
13. How to contact us
For privacy enquiries, please contact us using the details in the footer of this website. We will acknowledge receipt of any data subject request within five working days.